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When technology is friendly and intuitive, it facilitates teaching and learning and becomes your best partner!

Innovative teaching approaches that are based on advanced technology and a personal relationship between the teacher and the students, allow you to improve your teaching abilities and improve the students learning abilities. And when the technology is friendly, intuitive and particularly effective, it makes your work easier and becomes your best partner! After many years in the education system where we experienced up close the difficulties facing teachers and the challenges posed by the 21st century in the field of learning as far as the effectiveness of learning is concerned, we created the UP interface. A living, breathing and developing platform that contains content ready to create a sequence of subjects, online teaching units and plenty of resources adapted to and serving the curriculum of the Ministry of Education.

As a collaborative system, the UP interface allows teachers to edit existing content, create new original content and share it with their colleagues. In addition, the UP interface is a powerful management and control system, which collects information on teacher activity and student performance and provides data

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After many years in the field of educational technologies

We, a group of highly experienced high-tech education men and women who are intimately familiar with the challenges facing the education system, founded Mashek in 2010, the developer of MashekUP. This, out of a true belief that there is room for change and out of an understanding that the computer is not supposed to replace the teacher, but to provide him with a variety of tools and means to improve the work of teaching. The UP interface is our way to meet the task we set for ourselves: to integrate the teachers in the online world through appropriate applications. A combination that breathes a new spirit among the teachers and students and makes the teaching and learning processes more effective and experiential than ever.

Our Team

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Adi Zand

CEO, co-founder, education entrepreneur

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Adia Volk

Pedagogical manager, founding partner

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Vicky Glam

R&D, technological consulting and business development

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Shay Zend

R&D, technological consulting and business development

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Yael Ashur Dayan

Customer relations and projects

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Tal Zand Avi

Marketing and advertising in the media

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Anna Kononov

management and administration

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Dr. Yael Dubinsky

Head of the system development team, Kinneret Center for Innovation

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Dror Ben Ami

Consulting and data analysis development, software engineer, Kinneret Center for Innovation

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Maor Kotler

Product design and user experience